L Baker

Bill Baker is one of the thought-leaders and pioneers of place branding. He has had a stellar career working for airlines, tour operators, national and regional tourism organizations, all levels of government, and as a place branding consultant and author. \n\nDecades of experience, in hundreds of locations around the world, constant research and refinement have led him to recognize what works, what doesn’t, how to avoid pitfalls, and what gets the best results. \n\nBill has a very pragmatic edge and brings vast experience, creativity, passion – and humor to his work. He is recognized internationally as a best-selling author, presenter, and place branding coach. Bill grew up in Australia and now lives in Portland, Oregon (USA).\n\n\nYou can learn more at Aviadg.com